Living Large: The World of Harold Mitchell

Book Description

Secondhand. Very good condition. Minor wear to book corners and edges. Pages have started to sun. Remnant mark on tail foredge. Inscription on front endpage Dust jacket is in good condition with creasing to edges and some faint marks on the white background of the front cover.

Living Large traces Mitchell's (1942-2024) journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move.

Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta.

Living Large reveals Harold's loves: family, a great business deal, a brilliantly produced TV commercial, and dislikes: disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle.

Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities. (book flap)