Book Description
Secondhand. Very good condition. Minor wear to book corners and edges. Interior and binding are still excellent.
Killing Fairfax tells the inside story of the decline of the hallowed media company Fairfax, publisher of the Sydney Morning Herald, The Age and The Australia Financial Review. Covering a decade and a half of lost opportunity and mismanagement, this story culminates in Fairfax's catastrophic loss of the classified advertising market to the Internet, as the famous 'rivers of gold' ran dry.
The savage twist in the tale is that the new companies dominating the online advertising market were not just hungry Internet start-ups, but one by one, each of the new leaders in the field came under the direct influence of two traditional media tycoons, James Packer and Lachlan Murdoch, both intent on expanding their online businesses.
With exclusive and unprecedented access to both Murdoch and Packer, as well as an extraordinary line-up of Australian business leaders and influential powerbrokers, this is a powerful insider' story of the deals, the power plays and the machinations behind the influential media organisation's decline.
Killing Fairfax is a riveting, never-before-told tale of Shakespearean dimensions, an unputdownable account of corporate ambition and arrogance, fathers and sons, old media and new media, and brutal business dealings. (back cover)