Consuming ANZAC: The History of Australia's Most Powerful Brand by Jo Hawkins

Consuming ANZAC: The History of Australia's Most Powerful Brand by Jo Hawkins

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SKU TBM9781760800000
AU$23.00
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Product Details
Book Type: SECONDHAND
ISBN: 9781760800000
Author: Jo Hawkins
Edition: 1st Edition
Publisher: UWA Publishing
Place: Crawley WA
Year: 2019
Format: Paperback
Pages: 183 pages
Period: 20th Century

Book Description

Secondhand. Very good condition. Ex library copy with date due slip on inside front cover. Minimal edgewear.

This book is about the commercialisation of Australia's ANZAC commemorations. How "war memory" has been marketed and sold since 1915. In the 21st century, consumer products are central to today's ANZAC traditions - from commemorative sporting events, newspaper lift outs, ANZAC biscuits to luxury cruises to Turkey.

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Consuming ANZAC: The History of Australia's Most Powerful Brand by Jo Hawkins
Home/Store/Subjects/Military History/General
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